1 – Why Tell Stories
- Introduction/Welcome
- Why Tell Stories?
- A Great Example of Great Storytelling
2 – Strategy
- Understanding your Product
- Value Proposition
- Unique Selling Proposition
- METHODOLOGY: Understanding Your Product
- METHODOLOGY: Choosing the Right Type of Video
- The Most Important Guideline…
- Examples of Choosing the Right Type of Video
3 – Character
- Why Include Characters?
- Character Rules – Tell Your Why
- METHODOLOGY: Find your Why
4 – Story (Part I)
- Story Principles
- METHODOLOGY: Story Principles
- Three Act Structure
- METHODOLOGY: Three Act Structure
- Start Strong: Shock and Surprise
- Start Strong: Flash Forwards
- Start Strong: Cliché Reversals
- Start Strong Examples
- METHODOLOGY: Start Strong
- METHODOLOGY: Cliché Reversals
5 – Story (Part II)
- Story Gold: Metaphors
- METHODOLOGY: Metaphors
- Adding Color: Turning Points
- METHODOLOGY: Turning Points
- Adding Color: Tough Choices
- Adding Color: Subtext
- Adding Color: Getting Personal
- Great Endings: Setups and Payoffs
- METHODOLOGY: Setups and Payoffs
- Focus Your Story
- METHODOLOGY: Focus Your Story
- Congratulations!
- Why Is Story Structure Important?
- Structure for Video Sales Letters
- Structure for Demos and Tutorials
- Structure for Testimonials and Interviews
- Structure for Product Reviews
- Micromarketing
- Keep Telling Stories