Course Outline

1 – Why Tell Stories

  • Introduction/Welcome
  • Why Tell Stories?
  • A Great Example of Great Storytelling


2 – Strategy

  • Understanding your Product
  • Value Proposition
  • Unique Selling Proposition
  • METHODOLOGY: Understanding Your Product
  • METHODOLOGY: Choosing the Right Type of Video
  • The Most Important Guideline…
  • Examples of Choosing the Right Type of Video


3 – Character

  • Why Include Characters?
  • Character Rules – Tell Your Why
  • METHODOLOGY: Find your Why


4 – Story (Part I)

  • Story Principles
  • METHODOLOGY: Story Principles
  • Three Act Structure
  • METHODOLOGY: Three Act Structure
  • Start Strong: Shock and Surprise
  • Start Strong: Flash Forwards
  • Start Strong: Cliché Reversals
  • Start Strong Examples
  • METHODOLOGY: Start Strong
  • METHODOLOGY: Cliché Reversals


5 – Story (Part II)

  • Story Gold: Metaphors
  • METHODOLOGY: Metaphors
  • Adding Color: Turning Points
  • METHODOLOGY: Turning Points
  • Adding Color: Tough Choices
  • Adding Color: Subtext
  • Adding Color: Getting Personal
  • Great Endings: Setups and Payoffs
  • METHODOLOGY: Setups and Payoffs
  • Focus Your Story
  • METHODOLOGY: Focus Your Story
  • Congratulations!


Bonus – Structure

  • Why Is Story Structure Important?
  • Structure for Video Sales Letters
  • Structure for Demos and Tutorials
  • Structure for Testimonials and Interviews
  • Structure for Product Reviews


 Extras

  • Micromarketing
  • Keep Telling Stories
Earnings DisclaimerWe don’t believe in get rich programs – only in hard work, adding value and serving others. Our programs are intended to help you improve your business skills and encourage you to take action so you can build your business. Our programs take a lot of work and discipline just like any worthwhile endeavor or professional continuing education program. Please don’t enroll in our programs if you believe in the “money for nothing get rich quick” ideology; we only want serious people who want to work hard to build their business. As stipulated by law, in promoting this and all our programs we use illustrative numbers only and we cannot and do not make results guarantees or give professional or legal advice. That’s why it’s important that you read all of our terms and earnings disclaimers via the link below as you are not guaranteed to get results or earn an income. It’s all the regular legal disclaimers but we feel transparency is important and we hold ourselves (and you) to a high standard of integrity. That’s why we also put our disclaimers on all our checkout pages. Thanks for stopping by.
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